Bridging product and brand
Problem
Fritz Hansen, a large manufacture of design furniture (from renowned architects and designers like Arne Jakobsen and Poul Kjærholm), has gone through a rebranding process and needed a product catalogue to support the new strategy and look.
Solution
Pleks collaborated with Fritz Hansen for eight months to get their new product catalogue just right in terms of design and art direction. In the making of the catalogue, Pleks introduced a new navigation system and developed an easy way to match products with the numerous upholstery options.
Result
80.000 catalogues around the world working for Fritz Hansen. The catalogue bridges product and brand via strong scandinavian design.