Brand building
Problem
The existing visual identity needed to be updated to support external communication, create more recognition and add brand value. The visual communication had become too generic and didn’t distinguish itself from other organizations or send the right signals internally. The company had moved forward and their image didn’t reflect this change. Lack of flexibility in the everyday use of the design was also a problem.
Solution
The re-design solution was based on a new strategy and set of values that evolved in close dialogue with the client. Workshops and visualizations were used to drive the process. The finalized identity stressed flexibility and visibility – a complete solution that can be executed on all communication items providing high recognition and consistency.
Result
A flexible and striking identity that is appropriate for this prominent public company by being built on solid strategic foundations.